MAGIC Marketplace is one of the most influential business events in the Fashion Industry.
MAGIC will be held in Las Vegas
February 14-16, 2011
Mandalay Bay Convention Center
3950 Las Vegas Blvd. South
Las Vegas, NV 89119
MENSWEAR, STREET, S.L.A.T.E., POOLTRADESHOW, PROJECT
Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89109
WWDMAGIC, SOURCING @ MAGIC, FN PLATFORM
For details on dates, registration, markets, seminars and events at MAGIC, contact
http://www.magiconline.com/
Monday, January 10, 2011
Thursday, December 16, 2010
ENK Shows - Children's Club
January 23-25, 2011
Jacob Javits Center, 11th Avenue & 35th Street, New York City
For information about exhibiting and visitor application:
http://www.enkshows.com/childrensclub/
Jacob Javits Center, 11th Avenue & 35th Street, New York City
For information about exhibiting and visitor application:
http://www.enkshows.com/childrensclub/
ENK Shows - ENKNYC
January 16-18, 2011
608 West 28th Street, Between 11th &12th Avenue, New York, NY
For more information about exhibiting and visitor application:
http://www.enkshows.com/enknyc/
608 West 28th Street, Between 11th &12th Avenue, New York, NY
For more information about exhibiting and visitor application:
http://www.enkshows.com/enknyc/
ENK Shows - Accessorie Circuit Intermezzo Collections
January 9-11, 2011
The Show Piers, New York City, NY
More information about exhibiting and visitor application:
http://www.enkshows.com/
The Show Piers, New York City, NY
More information about exhibiting and visitor application:
http://www.enkshows.com/
Wednesday, December 8, 2010
What a neat booth! Simple, but inviting, easy to maneuver for both visitors and the exhibitor. The table does not block the entrance. Out of my own experience I can say that a table can stop the flow of customers to the booth if it is set up incorrectly. I love the way the designer of this booth solved this problem and created an inviting space to sit down and do some deals. Great job!
Swell Dame on Flickr
Trade Show Faq: Running An Effective Trade Show Booth
By Melanie Tamsevicius
* What are some basic do's and don'ts of manning a trade show
booth?
Businesspersons or companies have been spending a lot of money
each year exhibiting at industry trade shows in order to gain
new customers and sales.
Here are some of the dos and don'ts in manning or operating
trade shows:
DO:
Give in to your enthusiastic attitude.
Keep things organized.
Be prepared to answer questions.
Keep calm and wear your brightest smile in facing the
customers.
Make company product literature readily available
DON'T:
Overkill by adding a great gimmick, game, or giveaway that will
overshadow the real purpose of your exhibit.
Overstaff your booth.
Block your booth by placing a table or counter in front of it.
* What are the best ways to generate leads at trade shows?
Do not just sit there and wait for clients or leads to come and
visit your show. Some of the best ways to generate leads at
trade shows are:
Contact them personally before the event. Talking one-on-one
with potential buyers provides an immediate gratification that
is empowering.
Contact an agency that specializes in providing qualified leads
to businesses. You can seek their help in producing leads at the
trade show.
Get online and research individual companies.
Offer a special promotion.
Take plenty of time to prepare for the event.
Be kind and friendly.
These steps will surely bring you some leads. Also, remember
that once you have generated some leads, make sure not to
disappoint them. Follow-up is important.
* How soon after the trade show should I follow up on leads?
After the show has ended, follow-up with a thank-you letter and
a brochure. After your prospects have had time to receive this
packet, it is appropriate for your sales representative to call
and discuss their potential needs.
* What kinds of things should be considered when doing
giveaways at a trade show booth?
In distributing your giveaways there are several things you
need to consider to make it worthwhile:
Offer a unique promotional item.
Choose giveaways that are useful and helpful (or edible).
See that your giveaways match the customer's interest.
Items for giveaways should be personalized with your company
name and logo.
Smile and be friendly.
* What kinds of promotional materials should be used at a
tradeshow booth?
There are various kinds of promotional materials that can be
used in conducting a successful trade show booth. These include:
Brochures
Flyers
Banners
Business cards
Gifts and Giveaways such as pens, magnets, sticky notes, mugs,
or erasers.
All these promotional materials should, of course, display your
company name and logo.
About the Author: Melanie Tamsevicius is editor of
http://www.my-tradeshow.com/, the online Trade Show guide. She
also writes Tradeshow FAQ's for
http://www.prettygreatanswers.com/articles/TradeshowQuestions/ .
Source: http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=102463&ca=Marketing
* What are some basic do's and don'ts of manning a trade show
booth?
Businesspersons or companies have been spending a lot of money
each year exhibiting at industry trade shows in order to gain
new customers and sales.
Here are some of the dos and don'ts in manning or operating
trade shows:
DO:
Give in to your enthusiastic attitude.
Keep things organized.
Be prepared to answer questions.
Keep calm and wear your brightest smile in facing the
customers.
Make company product literature readily available
DON'T:
Overkill by adding a great gimmick, game, or giveaway that will
overshadow the real purpose of your exhibit.
Overstaff your booth.
Block your booth by placing a table or counter in front of it.
* What are the best ways to generate leads at trade shows?
Do not just sit there and wait for clients or leads to come and
visit your show. Some of the best ways to generate leads at
trade shows are:
Contact them personally before the event. Talking one-on-one
with potential buyers provides an immediate gratification that
is empowering.
Contact an agency that specializes in providing qualified leads
to businesses. You can seek their help in producing leads at the
trade show.
Get online and research individual companies.
Offer a special promotion.
Take plenty of time to prepare for the event.
Be kind and friendly.
These steps will surely bring you some leads. Also, remember
that once you have generated some leads, make sure not to
disappoint them. Follow-up is important.
* How soon after the trade show should I follow up on leads?
After the show has ended, follow-up with a thank-you letter and
a brochure. After your prospects have had time to receive this
packet, it is appropriate for your sales representative to call
and discuss their potential needs.
* What kinds of things should be considered when doing
giveaways at a trade show booth?
In distributing your giveaways there are several things you
need to consider to make it worthwhile:
Offer a unique promotional item.
Choose giveaways that are useful and helpful (or edible).
See that your giveaways match the customer's interest.
Items for giveaways should be personalized with your company
name and logo.
Smile and be friendly.
* What kinds of promotional materials should be used at a
tradeshow booth?
There are various kinds of promotional materials that can be
used in conducting a successful trade show booth. These include:
Brochures
Flyers
Banners
Business cards
Gifts and Giveaways such as pens, magnets, sticky notes, mugs,
or erasers.
All these promotional materials should, of course, display your
company name and logo.
About the Author: Melanie Tamsevicius is editor of
http://www.my-tradeshow.com/, the online Trade Show guide. She
also writes Tradeshow FAQ's for
http://www.prettygreatanswers.com/articles/TradeshowQuestions/ .
Source: http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=102463&ca=Marketing
Saturday, December 4, 2010
Trade Shows Q&A: Things To Consider When Exhibiting At A Trade
By Melanie Tamsevicius
* Are trade shows really worth it?
Trade shows are worth it because they offer a great opportunity
for many companies and make showcasing business services or
products easier. You can show your products to a great number of
people who go to trade shows to look for a particular product.
Trade shows usually have a theme. The market that theme
attracts are all potential customers since they are laser
targeted niches.
* Is it best to exhibit at new trade shows?
Generally, it is not advisable to exhibit at a new trade show.
New trade shows are untested venues. Small businesses have
limited time and money to experiment on unknowns. Just save your
money for the regular, proven shows in your industry.
But if the new trade show is in a sure populated venue with
good marketing strategies in a wide scope, then it is viable as
well.
* How can I know which trade shows will give me the best ROI?
Usually in conducting a trade show, the main concern is the
return of investment. You can determine which trade show will
give you the best ROI by following these easy steps:
• Identify the theme of the trade show
• Analyze if it is related to your product or services.
• Prepare a typical visitor profile from the tentative
participants profile and products.
• Analyze if your product or services profile matches the
visitor profile by 80 percent, and then if it matches,
participate in the show.
In business, it is natural to take risks. So before making one,
make sure to study or analyze your steps before moving in to
another because your time and money is at stake.
* Which tradeshow exhibits are best to use for companies on
limited budgets?
Table top trade show displays are the best exhibit for
companies on a limited budget. Most small companies use this
type of trade show exhibit. They dont require expensive and
elaborate booths. Table top displays are usually indoors and
only need tables for each participant.
* What are some things I can do for trade show success on a
small budget?
Do not worry if you have a small budget for your trade show.
There are still plenty of ways to make your show successful even
if your budget is small. Here are some ideas:
• Research shows that will give the most bang. Pick an offbeat
show.
• Never exhibit at a new trade show.
• Invest in trade shows that will reach the key decision-makers
of your target.
• Prepare a neat printout of “Comparative Matrix” in between
your product/services and involving your competitors.
• Make your booth clutter free.
• Provide an audiovisual display of a working model for patrons
to appreciate.
* What are some things I can do in advance to prepare for
exhibiting at a tradeshow?
Preparation is very important in operating a trade show.
Therefore, you need to do some important things in advance in
order to avoid problems and make your exhibit a success.
Here are some suggestions:
• Plan and make arrangements well in advance of show dates.
• Visit and walk through the facility and look for potential
problems that would inhibit your success like food courts,
competition and accessibility.
• Avail lead retrieval services if they are available from show
management or contract agencies.
• Train your trade show team.
• Months prior to the show, spend time informing existing
clients and your market of the upcoming show.
• Seek help or consult experts in trade shows in developing an
appealing booth, staff scheduling, and market campaigning prior
to the show kick-off.
• Sales staff should have more extra time and incentive to
contact and follow-up show leads within weeks of exhibit.
Following these steps will give you fewer headaches and will
lead to a successful trade show. Be sure not to rush things to
avoid problems.
About the Author: Melanie Tamsevicius is a regular contributor
to marketing- and tradeshow-related websites such as
http://www.TradeshowsGuide.com
Source: http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=46538&ca=Marketing
* Are trade shows really worth it?
Trade shows are worth it because they offer a great opportunity
for many companies and make showcasing business services or
products easier. You can show your products to a great number of
people who go to trade shows to look for a particular product.
Trade shows usually have a theme. The market that theme
attracts are all potential customers since they are laser
targeted niches.
* Is it best to exhibit at new trade shows?
Generally, it is not advisable to exhibit at a new trade show.
New trade shows are untested venues. Small businesses have
limited time and money to experiment on unknowns. Just save your
money for the regular, proven shows in your industry.
But if the new trade show is in a sure populated venue with
good marketing strategies in a wide scope, then it is viable as
well.
* How can I know which trade shows will give me the best ROI?
Usually in conducting a trade show, the main concern is the
return of investment. You can determine which trade show will
give you the best ROI by following these easy steps:
• Identify the theme of the trade show
• Analyze if it is related to your product or services.
• Prepare a typical visitor profile from the tentative
participants profile and products.
• Analyze if your product or services profile matches the
visitor profile by 80 percent, and then if it matches,
participate in the show.
In business, it is natural to take risks. So before making one,
make sure to study or analyze your steps before moving in to
another because your time and money is at stake.
* Which tradeshow exhibits are best to use for companies on
limited budgets?
Table top trade show displays are the best exhibit for
companies on a limited budget. Most small companies use this
type of trade show exhibit. They dont require expensive and
elaborate booths. Table top displays are usually indoors and
only need tables for each participant.
* What are some things I can do for trade show success on a
small budget?
Do not worry if you have a small budget for your trade show.
There are still plenty of ways to make your show successful even
if your budget is small. Here are some ideas:
• Research shows that will give the most bang. Pick an offbeat
show.
• Never exhibit at a new trade show.
• Invest in trade shows that will reach the key decision-makers
of your target.
• Prepare a neat printout of “Comparative Matrix” in between
your product/services and involving your competitors.
• Make your booth clutter free.
• Provide an audiovisual display of a working model for patrons
to appreciate.
* What are some things I can do in advance to prepare for
exhibiting at a tradeshow?
Preparation is very important in operating a trade show.
Therefore, you need to do some important things in advance in
order to avoid problems and make your exhibit a success.
Here are some suggestions:
• Plan and make arrangements well in advance of show dates.
• Visit and walk through the facility and look for potential
problems that would inhibit your success like food courts,
competition and accessibility.
• Avail lead retrieval services if they are available from show
management or contract agencies.
• Train your trade show team.
• Months prior to the show, spend time informing existing
clients and your market of the upcoming show.
• Seek help or consult experts in trade shows in developing an
appealing booth, staff scheduling, and market campaigning prior
to the show kick-off.
• Sales staff should have more extra time and incentive to
contact and follow-up show leads within weeks of exhibit.
Following these steps will give you fewer headaches and will
lead to a successful trade show. Be sure not to rush things to
avoid problems.
About the Author: Melanie Tamsevicius is a regular contributor
to marketing- and tradeshow-related websites such as
http://www.TradeshowsGuide.com
Source: http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=46538&ca=Marketing
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